Hey there, have you ever wondered how your favorite websites pop up when you search for something online?
Well, it’s not magic – it’s something called “SEO,” or sometimes “SEM” and today, we’re going to explore why SEO and SEO Agencies like iZurch are so important in your sales and marketing strategy and how we can help you get noticed in Google and bring more visitors to your website.
I used to get much more enquiries from Google!
But I’ve disappeared… help!
What’s this “SEO” Thing, Anyway?
SEO stands for Search Engine Optimization. Big words, right? But don’t worry, it’s not as complicated as it sounds. Imagine you’re looking for information about your favorite animal, like Zebras and who doesn’t like a Zebra?…
Hmmm great idea for another blog?
When you type “Zebras” into a search engine like Google, you get a list of relevant websites. Now, have you noticed that some websites are at the top, while others are harder to find? That’s where the magic of iZurch SEO comes in.
It’s All About Making Websites Super Searchable – or Google-tastic as we say!
Think of a library where books are organized on shelves. Each book has a title, author, and little description, right? Websites are kind of like books on the internet, and SEO helps them get organized in a way that search engines can understand. But it’s not ordered alphabetically but by relevance.
Keywords are the Key!
Keywords are like magic words that help search engines figure out what a website is about. If a website is all about Zebras, it needs to use relevant words… or more specifically targeted long-tail keywords. These are the search terms that people might type when searching…
Good SEO, like iZurch’s Great Value Packages = Happy Visitors
Imagine you’re searching for a new video game. You click on a website, but it’s messy, hard to read, and doesn’t have the information you need. Would you stay on that website? Probably not! Search engines want to show websites that are helpful and easy to use. So, good content – like interesting articles, fun videos, and cool pictures – makes visitors happy and encourages them to stay longer.
Links Make Connections
Have you ever clicked on a link that takes you to another webpage? Links are like bridges between different parts of the internet. When other websites link to your website, it’s like a vote that says, “Hey, this website is awesome!” Search engines notice these votes and might show your website higher in the search results.
Guess what? Lots of people use phones and tablets to browse the internet. So, websites that work well on these devices get a thumbs-up from search engines. It’s like making sure your cool game works on different devices – more players can enjoy it!
Why SEO Matters
Here’s the coolest part: when websites have great SEO, with the most relevant content, they show up at the top of search results. And when people click on those websites, it’s like having a lot of friends visiting your awesome clubhouse! More visitors mean more people reading your blog posts, watching your videos, and enjoying what you share and in-turn, you get to sell more stuff.
In a Nutshell
Remember, iZurch’s SEO isn’t about tricking search engines. It’s about making your website friendly and helpful for visitors. So, the next time you explore the internet, think about the magic of iZurch SEO that helps you find the coolest websites with just a few clicks. And who knows? Maybe one day, you’ll be the one creating amazing websites that people can’t wait to visit!
Get it right early and it’s easier to maintain a higher ranking. And if you’re unsure whether your site meets Google’s standards then hey – it never hurts to ask the experts.
DON’T: Think it’s just about time, let Google do its thing, that’s what the web designers said.
You’ll still be waiting in 6 months… a year! With no visible website or even worse a website that’s sinking fast.
If your website isn’p properly optimised or hasn’t been maintained properly by someone who knows what they’re doing – not just technically – but an SEO specialist, then things will never improve.
SEO is tricky. It takes a while to get right (we’ve been at it for 20 years!) and it requires both technical and creative skill to make it work. No wonder so many people take one look and decide not to try. Those are the people that get buried.
DO: Talk to people who know what they’re doing.
That might not be your web developer (or your mate that you got to do your site a few years ago in return for a few pints and a bag of crisps.) A lot of web design companies are only just waking up to the reality that an amazingly designed site doesn’t always mean success on Google.
We work with lots of businesses that either built their own site or had one built for them professionally, only to discover that it never had a chance. Rather than blasting off like a rocket, it languished on the launchpad.
As we said, we’ve been at this a while. At iZurch we’ve built up our reputation through working with hundreds of clients, setting them up for success and then keeping them on a winning trajectory.
Not only that, but we have a full arsenal of tools that let us see deep into Google’s inner workings. We know exactly what search terms we can get a website to rank for and what techniques to deploy. We even have a few secret weapons – tools that let us see what SEO tricks your competitors have used.
If you’re having permanent bad luck with your website, iZurch can help. Get a FREE SEO audit and let us show you how quickly your luck can change – Get in touch with our friendly team on 020 8050 2767 or email befound@iZurch.co.uk, and make being found online a reality for your business.